#1
More is more

Creating a UI/UX design is just like designing a beverage package.
It’s all about ATTENTION.
Unleash a tsunami of info that hits users like a flavour explosion.
After all, in the high-speed chase for attention in Chinternet, it's about blowing

people's mind with all the bells and whistles like 椰树牌椰汁 did.

In the Chinese digital realm where ‘less is a bore’, we

bask in the glory of excess. Instead of leaving

elegant white space, you need

to optimize every inch of

your interface. Abandon the Western

approach of text-

heavy design and pack

your interface with more

symbols and icons.

Why design five apps when one

can rule them all? Messaging, shopping,

banking, gaming, dining—cram them into one

Super App

#2
New Ugly Core

In the context of Chinese UI, the "New Ugly" often manifests as

a combination of bold use of colour, complex typography, eclectic graphics, and all-over composition.The "New Ugly" isn't just about challenging the conventional notions of what constitutes 'good design', it is more user-centric as it

fosters cultural resonance.

Bold Color Usage

Go beyond just using bright colors—mix them in unconventional ways.

Mixed Typography

Implement different mismatched fonts that vary dramatically in size, style, and orientation.

Messy Layouts

Break away from the predictable grid-based layouts typical in Western design.

#3
Animate Everything

If it doesn’t move, it’s probably dead. Keep things lively: make buttons wiggle, icons dance, and don’t forget to throw in some unexpected pop-ups for that extra zing!

Make every tap a tiny celebration.

Someone likes a post? Shower them with a burst of confetti.

#4
Mobile phone > Laptop

Over decades of separate internet evolution, China has fostered a unique digital ecosystem that profoundly emphasizes mobile technology, leading to a distinct preference for mobile phones over laptops among its users.

Therefore, you need to focus more on mobile-centric experiences, driving the demand for apps and services optimized for smaller screens, touch interactions, and on-the-go convenience.

Guideline

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#5
Let Users Be the 'God of Creation'

If you're diving into the vibrant and versatile world of UI design on the Chinternet, embracing high customization is your golden ticket to user satisfaction. High customization in Chinese UI design is not just a trend but a necessity as it allows for adaptation to different regional languages, cultural nuances, aesthetic preferences, and even local regulations.

Try to implement a library of dynamic themes, interactive widgets, drag-and-drop stickers and customizable navigation. Enable users to save their UI setups and share them with friends or the community.